Local partnerships play a crucial role in funding FCCLA each and every year! These partnerships not only support FCCLA, but also benefit other organizations and schools in your community. There are just 5 simple steps you need to follow in order to build partnerships within my community:
First you need to identify potential partnerships within your community. Think about businesses that share the same values as FCCLA. You are more abt to land a partnership with them if you share similar values. Also you may want to look for businesses that have a good history of supporting other organizations or groups, while also showing an active interest in supporting your community as a whole. Once you have thought of all the possible partnerships you can land in your community; make a list and gather their contact information.
Next you need to craft a compelling proposal to send to businesses. You should draft a letter or email to send to businesses stating why supporting your organization is important and how it benefits everyone involved. Make sure to state that the business’ support has a positive impact on the community, and the students involved in the organization, while also declaring any promotional opportunities for the business. Make sure to include information about your organization, explaining things you do, your values, and your intentions for the future of the organization.
After that you will need to personalize your proposal. This is crucial when dealing with potential partners because first impressions tend to be lasting impressions. If you want to partner with the business, it is crucial to make a great first impression. Start by addressing the business representative by name, and thanking them for taking the time to talk with you. Then, make sure to mention specific reasons as to why you believe that this partnership is a good idea. Sounding genuine when talking shows how much you care and that you want to work with their business.
Next, mention different partnership levels while talking with different business representatives. Make sure to cater to their capabilities. Offer them different sponsorship/partnership levels to choose from, or if they want, they can set their own amount. By giving the business options, you’re proving to them that you can be flexible and do what works for them. If you are flexible and understanding, this will make them more apt to work with you.
Finally, follow up and express gratitude toward the business. When following up, inquire about their interest and answer any questions they may have in regards to your organization or the potential partnership. Express gratitude to any and all businesses you were in contact with, especially those that you are now partnered with. Simply saying thank you can go a long way in maintaining a relationship with that business. Ensuring you show gratitude in all of your endeavors will present FCCLA with a positive image and help you build those lasting relationships!
Abbie Woodard
Vice President of Development
